Ricoh have in the last few months changed their brand to include the tagline ‘imagine.change’ to increase their global brand image.
The tagline has been used to communicate who Ricoh are and what they believe, the key brand messages that Ricoh are trying to portray within the tagline are:
- That people are the heart of everything they do
- Ideas that drive change
- They are the global document expert
- A step ahead of customers’ needs
- The power of collective information
- Committed to a sustainable future for business, society and the planet
SBM are very proud to hold close ties with Ricoh and their brand through being a fully authorised dealership.
To find out more about any of the latest Ricoh products please contact our Shropshire office on 01952 730307 or email email@example.com.
Blog Post – 17th July 2012.